Kirk Krappe, CEO

The Leader of Quote-to-Cash

Recently labeled by CNBC as one of the “10 start-ups that reached $1 billion in record time,” Apttus is the category-defining leader of the Quote-to-Cash (QTC) market – the bridge between Customer Relationship Management (CRM)and Enterprise Resourse Planning (ERP), or “middle office.” Founded in Silicon Valley in 2006, Apttus is powered by the Apttus Intelligent Cloud, a hybrid-cloud platform utilizing the most advanced technologies from Salesforce, Microsoft and IBM. The company offers the world’s most comprehensive QTC footprint, spanning solutions for: Configure Price Quote(CPQ), Contract Lifecycle Management(CLM) Revenue Management, E-Commerce and Analytics, empowering enterprises to automate and optimize their most Critical Revenue and Commercial Relationship management process.

Over the last 12 months, Apttus pioneering vision and dedication have truly solidified its leadership position in the Quote-to-Cash(QTC) category. In addition to recent recognition by analysts as the global gold standard for Contract Lifecycle Management(CLM) and Quote-to-Cash(QTC) solutions, Apttus intelligent middle office platform has also earned notable acknowledgments, including Microsoft’s 2017 US Dynamics ISV Partner of the Year, landing on the Forbes Cloud 100 and Deloitte Technology Fast 500 lists – each for several consecutive years, and one of Business Insider’s 50 Companies to Bet Career Your On. Apttus innovations include Max – the world’s first and only Quote-to-Cash Artificial Intelligence – that enables enterprises to achieve superior business outcomes. The company partners with a world-class ecosystem, and with with over 1 million users globally, Apttus customers include hundreds of the world’s mid-sized organizations and the who’s who of the Global 1000.

In 2015, Forbes published an article entitled “Apttus: Unicorn Without The Utter Nonsense,” and for good reason. One of Apttus most unique achievements was its decision to initially bootstrap the company and not accept any outside capital. It wasn’t until late 2013, after 7 years of mainlining its own profitability, that the time was right to finally scale the business and Apttus raised a $37 Million Series A Round. Hundreds of new salespeople, support teams and engineers were hired to take over the market opportunity, and just 714 days after closing its first round, Apttus earned its “Unicorn” valuation. To date, the company has raised $329 Million in funding and with more than 1,200 employees across 9 employees across 9 global locations, 25+ certified consulting partners and 1000+ professional resources, Apttus is the largest, most experienced and fastest-growing provider of Quote-to-Cash solutions.

" Apttus: Unicorn Without The Utter Nonsense "

Fostering a world-class mentality internally and externally plays a huge part in Apttus booming success, and its strong impactful leadership begins at the highest level – with its CEO. Born in South Africa and having lived in the UK, Germany and France, Kirk Krappe is a huge believer in giving employees from all walks of life a fair opportunity in the workplace and he is 100% dedicated to creating a diverse work environment with employees of various backgrounds. To be a leader, breaking stereotypes is no exception, and the lack of women in tech is a long-standing stereotype that unfortunately has substance to it. When founding the company, Kirk and his co-founders set out to change this. As a result, due to the company’s ongoing support of female empowerment, several employees have created Philanthropic and Women’s leadership organizations that are sponsored by Apttus – a true testament to the company’s forward-thinking approach for equality in the Silicon Valley workplace.

Another significant impact that Apttus has had on the local community is the consistent investing in young working talent. In 2014, the company created the Apttus Academy – the largest, most cohesive training program in Silicon Valley. The eight-week enablement program for recent college graduates and junior employees looking for new career opportunities, delivers intensive product training and industry knowledge. The program spans all fields and provides strong foundations by pairing newcomers with established employees to create good habits. Often times, Academy participants even compete with each other to do the most good for local causes and all new hire trainings (not just the Academy) participate in local community outreach, food drives, and more. Consequently, hundreds of the best employees have come out of the Apttus Academy, and today the program serves as one of the company’s most shining accomplishments.

Simply put, Apttus Co-Founders have built the only company to offer a fully automated, efficient suite of tools that runs through the entire revenue operation. While there are standalone CPQ tools, CLM tools and revenue management tools, Apttus uniquely provides its customers an unbroken funnel that encompasses the complete Quote-to-Cash cycle. The explosive growth of the Quote-to-cash market underscores the business need for automating the back/front office and Apttus is unmatched in its ability to deliver successful business outcomes, especially to the world’s largest enterprises with the most complex sales operations.




Kirk Krappe
Co-Founder, Chairman, CEO


Apttus provides Quote-to-Cash solutions, including Configure-Price-Quote(CPQ), Contract Management, E-Commerce, and Revenue Management.

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