- Tech Insights
Missy MacKintosh, founder and CEO of MisMacK Clean Cosmetics, has been named as one of the top 20 Best Women Leaders of 2020 with Industry Era for her work in building her transformative cosmetics business. As an internationally acclaimed makeup artist with more than 16 years of experience, Missy created MisMacK Clean Cosmetics to fill a void in the professional clean beauty industry. With a full line of clean makeup, including Canada’s first environmentally friendly glitter, her self-built brand is a hit with avid makeup lovers and professional makeup artists alike.
"MisMacK Clean Cosmetics comes from years of hard work and research, experimenting with new techniques, and collaborating with creative leaders in the industry,” Missy explains."
“The inspiration behind MisMacK Clean Cosmetics comes from years of hard work and research, experimenting with new techniques, and collaborating with creative leaders in the industry,” Missy explains.
With work featured in Cosmopolitan, Huffington Post and Daily Mail, complemented by an extensive background in cosmetic retailing, Missy has taken her love of beauty and cosmetics new heights by building an incredibly successful cosmetics company. The MisMacK Clean Cosmetics makeup line has become an award-winning leader in the professional clean beauty industry in Canada.
Missy’s road to clean beauty started in 2016 when she was hired to build a campaign for a new clean beauty retailer. While clean beauty was a relatively new concept to her, she instantly fell in love with the industry’s integrity and ethics, but felt that most products would not meet her high standards. Nevertheless, this challenge lit a fire within her, and she set out to create a professional-grade clean makeup line that could perform flawlessly for users of all ability and experience. With an idea clear in her mind, she began laying the foundation for what would become MisMacK.
Missy works directly with a female Canadian chemist to ensure that each and every formula meets her professional standards for clean beauty, delivering superior quality products at every turn. To ensure the products are of unparalleled quality and durability, and worthy of the MisMacK Clean Cosmetics name, she uses the product samples in her own professional makeup kit before they hit the market. Each product is tested on performers and actors under the most demanding conditions to ensure it can stand up to HD cameras, long hours and harsh studio lighting, which they do every time.
Missy’s products contain only ethically sourced ingredients, are PETA Cruelty-Free certified and PETA Vegan certified, and are free of the Dirty Dozen, fragrance, parabens, and phthalates. In addition to these noteworthy qualifications, MisMacK’s proprietary ingredient is also the first of its kind to hit the market: it mimics the look and feel of silicon but is actually derived from the fatty acid of coconut oil. It is eco-certified, contains no GMOs, and is built on the twelve principles of green chemistry. This technology is one of the main ingredients in the brand’s GAIA Gloss, Flawless Foundation, and Moisture Locking Lipsticks.
This award-winning cosmetics line continually pushes the envelope of technology and performance in natural cosmetics, keeping both the professional makeup artist and consumer in mind. This was further acknowledged when her unique pro pigment ART Shadows, an impressive multi-functional makeup product, recently earned 1 st Place at the 2020 Clean Beauty Awards for Best Eye Color.
Missy’s approach to clean beauty isn’t just about developing exceptional products, it’s also about the education and empowerment of the next generation of makeup artists. She has designed a program to help new makeup artists understand the fundamentals of makeup artistry, while also learning classic application techniques and the “natural guides” of the face. The program empowers both current and future makeup artists to think of how clean, non-toxic makeup impacts the way the industry thinks of and approaches beauty.
Missy’s innovative makeup line is a testament to the hard work and dedication that she has put into every aspect of the brand, from the bottom up. MisMacK Clean Cosmetics has one simple mission: to be the go-to clean makeup brand for everyone across the globe. IE
founder and CEO of MisMacK Clean Cosmetics
MisMacK Clean Cosmetics sets out to revolutionize the clean beauty world bringing professional quality application paired with ethical and sustainable production. Canada's newest and most innovative line on the market. Launching with GlitterEnvi (Environmentally friendly glitter) and GAIA Gloss (Mother of all Glosses) is the first of the upcoming full line launching in 2019. Our proprietary ingredient mimics the look and feel of silicone but is derived from the fatty acid of coconut oil.