Kevin Sellers, CMO of Ping Identity is a modern marketer with extensive digital experience who drives marketing strategies that deliver growth and sustained brand strength. Kevin’s history of building brand relevance combined with effective demand generation strategies at companies large and small sets him apart. Whether it is rebranding and repositioning a celebrated global brand like Intel or delivering targeted demand generation strategies for Ping Identity, Kevin has consistently shown agility and executive leadership needed to leverage marketing for enterprise success. Kevin also brings extensive international experience to the CMO role with 10 years of living and working in Asia bringing a broad global perspective to the C-suite. Kevin possesses a keen eye for messaging and storytelling; ensuring simplicity, relevance and emotional connection in all communications.
Marketing has undergone a tremendous change over the past decade—in fact, Kevin thinks marketing has changed more in the past 10 years than the previous 50. The introduction of digital has really changed the game. “To be successful, a modern CMO has to be a unique blend of art and science. The ‘art’ is about creativity and storytelling,” he says. “Brands still need, now more than ever, great storytelling to help influence perception. The ‘science’ is in being a data-driven leader. The pivot to digital makes data about your customer, your products and your competition more relevant and real-time than ever before.” He advises the future CMOs that they have to build and leverage a strong data capability within their organization or fear falling behind. He says, “Marketing remains a truly fascinating place to be; it’s incredibly dynamic, public and more important than ever in helping a business delight its customers.”
“Ping is making some real changes for the days to come and as every brand has a story and Ping has a great one to tell.”
According to Kevin, today organizations compete in a new digital era where user experience is increasingly important, and security can’t be sacrificed. The Ping Intelligent Identity™ Platform enables organization to leverage a unified digital identity for secure and seamless user experiences across business initiatives, allowing them to achieve greater business value and agility. “Our comprehensive, standards-based platform allows users and devices to securely access any service, application or API from any device,” says Kevin. “Designed for hybrid IT environments, it can be deployed on-premises, in the cloud, or both, and provides centralized control to optimize the balance of security and convenience for all primary use cases.”
The world has taken a hard pivot to digital experiences in an environment where Covid-19 hovers over everything being done. There are two major obstacles facing businesses today and Ping Identity addresses both of them directly. First, employees are now working from anywhere and using videoconferencing and online tools to get their work done instead of coming to the office. That creates unique and difficult security challenges for companies having to adopt to this new way of work. Ping Identity products allow for employees to work securely from anywhere and have access to just what they need to get their work done with uncompromising safety and ease of use.
“At Ping, we have a world-class NPS (net-promoter score) rating—greater than some of the world-class brands such as Apple, BMW and others. That is a cultural thing for us. At the heart of our brand promise is the idea of ‘championing you’ or, in other words, our customers,” adds Kevin. “We champion them in everything that they do and that idea starts with our CEO and ripples through the entire organization.”
Ping is making some real changes for the days to come and as every brand has a story and Ping has a great one to tell. “We enhancing ourselves more aggressively on ABM strategies to go after a couple of key target areas of the market we want to go after. And, we will be unveiling a lot of information about a very bold initiative that will define the future of identity and what that means for our customers and digital commerce in general. The next few months promise to be a very busy and redefining period for Ping Identity,” explains Kevin. IE
CMO of Ping Identity
Ping Identity builds identity security for the global enterprise. We help enterprises achieve Zero Trust identity-defined security and more personalized, streamlined user experiences. The Ping Intelligent IdentityTM platform provides customers, employees and partners with access to cloud, mobile, SaaS and on-premises applications and APIs, while also managing identity and profile data at scale.