“The Future-focused Leader ”

Being an admirably talented and experienced marketer himself, Hersh Bhatt, CEO at Game Marketing Genie® is proficient in picking up information from any field, and applying it across the company. But there is no sense of ego or pride; he understands that if his staff are working hard, then he has to work harder. Why? Because Hersh believes in putting the customer first, as this is the only way one can do what they love well. It is this high level of dedication and ability that the Hersh and Game Marketing Genie® team has that makes this all possible.

"Game Marketing Genie is your complete marketing and creative production house, dedicated to the gaming market. "

Hersh demonstrates the power of "leading from the top". The support, encouragement and sense of collaboration that he displays has made its way down through the company, and has ultimately created a team that is passionate, cohesive and, as a result, high performing. No matter their location - be it Australia, India, Singapore or Romania, the culture that flows through the business is a standard. With an insight-driven focus, the team thrives on the art of marketing, weaving trends, data and proven expertise into a package that delivers powerful results every time.

Game Marketing Genie® was created to introduce new techniques into the gaming world - an area that was already struggling to harness its marketing opportunities. “We contrasted the existing game marketing strategies with the knowledge that software companies are known for their exponential growth and constant success,” explains Hersh. “We want to merge the drive and methods that these companies use to show game companies how to leverage their growth.”

The high failure rate and vicious nature of the game marketing industry was where the company started. They saw the passion that game makers had for their projects, but noticed that they were often missing the mark with their marketing due to a lack of sustainable business, development, or monetization methods. Their pain points included a lack of awareness, difficulty in retention, lost chances for conversion and failure to make the most of the developing marketing trends. “Taking this as an opportunity to help our clients,

we built our business to bring modern approaches to brands ranging from start-up to enterprise as we believe that the right data-driven marketing can accelerate growth, authority and awareness,” he adds. Game Marketing Genie® is leveraging their deep expertise in data science and understanding of the gaming industry trends, audience behaviors and emotional triggers to develop marketing strategies that deliver strong results to our clients. Using masterful omnichannel marketing, the company helps clients unify their customer experience throughout the buyer’s lifecycle.

With only three weeks left for their mobile RPG “Skylanders: Ring of Heroes”, Activision and Com2uS needed an expert partner to grow their brand awareness, support creative production, provide strategic implementation, identify perfect fit influencers, and deliver measurable results. Through Game Marketing Genie®, the client was able to deliver over 200 vetted influencers complete with comprehensive datasets, a player acquisition of 1 million in under 100 days post launch, the formulation and execution of the entire influencer campaign for their Australian launch, a 4.7 star rating on Facebook, and a greater brand awareness for the brand’s lifecycle.

For the days to come, the company is planning to launch the product and parent company atisfy, aimed at democratizing the influencer marketing world consisting of several products and brands. The first part, atisfyre, is a web and mobile app that will enable influencers to receive promo job offers from businesses in real time. The second part, atisfyreach, will be the most targeted influencer marketing solution available on the market. Game Marketing Genie® will also introduce the atisfyreact algorithm that utilizes AI to ensure the company’s platform is maximizing value for businesses and finding the right type of jobs at the right price for influencers. “Finally, we’re launching Growth Marketing Genie® to bring our skill sets to businesses outside the entertainment space. We feel that our talent needs to extend past gaming to provide growth-focused and data-driven marketing to clients in several industries while revolutionizing the marketing industry in the process,” adds the steadfast leader.IE