Dustin Hillis, CEO of Southwestern Family of Companies Profile

Dustin Hillis
CEO of Southwestern Family of Companies

Dustin Hillis, CEO of Southwestern Family of Companies, Certificate

“Inspiring People for Personal and Professional Growtha”

As Chief Executive Officer, Dustin Hillis leads the vision and strategy for Southwestern Family of Companies, based in Nashville, Tenn. Hillis is also co-founder of Southwestern Consulting, a sales and leadership coaching and keynote speaking firm within the family of companies, which helps clients worldwide improve their performance and inspire their organizations.

With more than 100 fully dedicated certified coaches operating in seven countries, Southwestern Consulting has helped over 15,000 clients grow their incomes by more than 25 percent on average. In its first 10 years, SWC had over $100 million in revenue and grew at 60 percent per year for eight years straight before Hillis became CEO for the family of companies.

Hillis’s career began with the Southwestern Advantage college program, where he broke the all-time sales record and earned more than $100,000 in 14 weeks as a junior in college. Armed with a degree in psychology from the University of Tennessee and experience knocking on thousands of doors, Hillis quickly became an expert in buying, selling, leadership, and how to adapt to the way people want to be communicated with. He has since traveled the world to deliver keynote speeches in multiple countries, including Singapore, Scotland, London, Estonia, Latvia, Lithuania, Peru, Columbia, Canada, and all across the United States.

"Southwestern Family of Companies believes that people will build great companies if they inspire and grow people, so their focus is on people above everything else."

Hillis is the co-author of Navigate 2.0: Selling the Way People Like to Buy and the co-creator of the Top Producer’s Edge, Manager’s Edge, Executive Edge, and Elite Edge 1: 1 sales training programs. His latest book, Redefining Possible (co-authored with Ron Alford), is an Amazon Best Seller. In 2019, Hillis was named to Nashville Business Journal’s “40 Under 40” list, and has been featured in various media outlets such as Entrepreneur magazine, Fortune magazine, The Dave Ramsey Show, and Entrepreneurs on Fire podcast, to name a few. He is a regular guest teacher covering the Cycle of the Sale for business students at Vanderbilt University.

On a personal note, Hillis is passionate about helping people break down barriers and coaching them to reach their God-given potential. He believes that truly great companies invest in products that inspire and grow people, so Southwestern’s core focus is on people above everything else. Its employees are encouraged to operate with integrity and lead by example. They are committed to setting goals, using positive self-talk, and always pursuing personal and professional growth.

Hillis’s long-term vision is to make Southwestern Family of Companies the most impactful privately owned company worldwide. IE


Southwestern Family of Companies


Dustin Hillis
CEO of Southwestern Family of Companies


Since 1855, Southwestern Family of Companies has invested in purpose-driven people who are inspired to build principle-guided businesses that impact the world. A growing, international, employee-owned company, we invest in building people, inspire people to achieve their goals in life and positively impact the people and communities we serve worldwide. Headquartered in Nashville, Tennessee, Southwestern Family of Companies has employees across the country and around the globe.

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