- Tech Insights
Although Anneliese Schulz has been at Syncron for a mere year, she has transformed a previously siloed organization struggling to focus on where and how it provides the greatest value for the clients. Her sales and marketing experience in the software industry, paired with her ability and look at an organization from end to end, has broken down traditional boundaries between sales and marketing for a truly adjoined vision and go-to-market strategy that fall under three main pillars: Focus, Execution, and Team Culture. Through her ability to streamline and unify teams under one vision, Anneliese led disconnected departments and employees to connect with why they’re part of Syncron, the valuable role they serve in the company’s journey, and how the organization’s values translate to day-to-day operations.
“Through her ability to unify teams under one vision, Anneliese led employees to better connect with the valuable role they serve in Syncron’s journey and how the company’s values translate to day-to-day operations.”
Before the pandemic, Anneliese frequently spoke to young professionals about cultivating leadership skills and what it takes to lead an organization. Joining Syncron, her initial focus has been on understanding the needs of her teams and inspiring employees to make the most of their journey, both at the company and beyond.
Outside of Syncron, Anneliese is a member of the World Economic Forum. This international organization brings together some of the world’s foremost political and business leaders to discuss major issues that impact the global economy. As a member of the World Economic Forum, Anneliese has opportunities to work with extraordinary young talent and collaborate on projects that engage them in sustainability, health systems, and an array of topics that relate to the betterment of societies worldwide.
“Joining Syncron, her initial focus has been on understanding the needs of her teams and inspiring employees to make the most of their career path, both at the company and beyond.”
Anneliese’s advice for those wanting to go into sales leadership positions, whether someone is pursuing their first account manager position or a sales leadership position, strengthening one’s skills in these three areas will be most beneficial:
• Focus on your impact in helping customers evolve. The deeper purpose of a sales professional is the impact they can have in helping large organizations operate more efficiently and empower their staff to perform their jobs better. In Syncron’s context, this is done by empowering manufacturers to capitalize on the world’s new service economy.
• Be able to put your knowledge to the side and truly listen. Simple as it may sound, not everyone can do this. Listening with an open mind is essential to understanding and thus resolving your customer or team’s situation.
• Attention to detail and organizational skills can be powerful differentiators. Especially in today’s remote world, there are only so many ways we can communicate to customers how invested we are in their success.
In her own life, Anneliese was inspired by the tenacity and determination of her parents. Her Japanese mother and German father met in the UK when diversity wasn’t as widely accepted as it is today. Seeing her mother raise a family in a foreign country without language or cultural background assistance was inspiring and groundbreaking in its own way for both sides of the family.
While the paths of mega-successful entrepreneurs and her family couldn’t be more different, similar inspiration can be drawn from each. Despite no shortage of doubters along the way, they keep moving on to pursue their dreams. “I truly believe that if you fully commit to a goal, you’ll eventually achieve it. Having a bold vision and the tenacity to execute no matter what; taking questions into account but moving forward nonetheless - these stories are most inspiring to me.” Armed with such motivation, she has taken the company to new heights.
"Anneliese was inspired by the tenacity and determination of her parents. Her Japanese mother and German father met in the UK when diversity wasn’t as widely accepted as it is today.“
Syncron is a Software-as-a-Service (SaaS) provider founded to improve manufacturers' and distributors' aftermarket business profitability, optimize working capital, increase customer loyalty, and transition successfully to future service-driven business models. The company digitizes and optimizes business processes in the most important areas of a manufacturer’s aftermarket business: pricing, inventory, and field service management. Syncron is uniquely positioned to address challenges distinctive to the aftermarket business through rich, specialized industry experience and an out-of-the-box, completely connected service experience offering.
Other than the role itself, Anneliese chose Syncron because she believed in the company's growth potential and trusted the vision and guidance of Syncron’s CEO, Dr. Fritz Neumeyer, supported by a positive work culture to progress the company forward. Additionally, the fact that Syncron’s industry-leading net promoter score and customer retention rate are at an all-time high, even amid a pandemic, served as validation of the company’s investment in innovation and commitment to customer satisfaction. IE
chief sales officer of Syncron
Syncron accelerates leading manufacturers and distributors to capitalize on the world's new service economy. We improve aftermarket business profitability, optimize working capital, increase customer loyalty, and enable our customer’s ability to transition successfully to future service-driven business models. With our industry-leading investments in AI and ML, Syncron offers the first, innovative, customer-endorsed, and complete end-to-end intelligent Service Lifecycle Management solution portfolio.